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Large supermarket bans junk food at checkouts

The largest retailer in the UK, Tesco, has listened to its customers and banned confectionery at the checkouts in all its stores.

An overwhelming number of shoppers want chocolate and sweets to be banned from the till areas, according to a survey conducted by the store.

Some of the larger Tesco supermarkets had already removed junk food from the checkouts around 20 years ago, but now all of the stores will follow suit and make the area a confectionery free zone.

According to the survey, 67% of people said that removing sweets and other confectionery from the payment area will help them to provide their children with a healthier snack. The survey also indicated that 60% of people believed that removal of sugary treats at the tills would help them to choose healthier options.

Philip Clarke, the chief executive of Tesco, said that the retailer was working on improving many of their ready meals, sandwiches and soft drinks by reducing fat, salt and sugar content. Tesco is now going to display healthy options at the checkouts in some of its stores and will monitor the customer reaction. If the trial is a success, more stores will stock healthy options at the queuing lanes.

Schools in the UK are also following suit by trying to encourage their students to eat a healthy diet, such as by introducing a number of healthy tuckshop foods. Teesside parents are supporting the initiative, with some of the mums running a part time franchise.

Posted by Jennifer
June 1, 2014
Research

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