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Retailer helps to provide children with a magic breakfast

Thousands of children will be starting their school day with a full stomach, thanks to a donation of 40,000 boxes of cereal by Tesco.

The retailer will be joining forces with the charity Magic Breakfast, founded by Carmel McConnell.

According to McConnell, the organisation was launched to give children a healthy start each day, helping them to fulfil their potential at school. She commented:

“A hungry child cannot concentrate. This new Tesco donation of cereals will save the charity thousands of pounds this year, money we can use to extend to new schools that need help to reach hungry school children.”

Over 8,500 pupils in UK primary schools already have access to a free breakfast provided by the charity. Magic Breakfast adds that over a third of British children miss the meal on a regular basis, which can lead to their education and health suffering. The charity also promotes the benefits of a healthy diet, which includes foods that are low in sugar, salt and saturated fat.

The community director of the retailer, Greg Sage, said that Tesco was committed to promoting a healthy diet for children, even pledging to remove sweets from its checkouts by January, 2015. In its stores, the Tesco’s own cereal boxes will contain details on how to support the breakfast charity.

Many schools in the UK recognise that a nutritious diet and exercise are crucial for a child’s development, which is why a large number of them are encouraging the consumption of healthy tuckshop food. Lincolnshire schools are among those taking part in the initiative.

Posted by Mark
September 26, 2014

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