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Tighter regulations argued for junk food ads

Health campaigners are renewing their calls for stricter rules regarding the advertising of junk food on TV and online.

A survey of 2,188 parents conducted by the British Heart Foundation (BHF) has found that children continue to pester their guardians for food full of sugar, salt and fat, which they have seen on television ads shown before the 9pm watershed.

Around 70% of parents who have children between the ages of four and sixteen say that they have been hectored by their kids to buy products that they have seen on television, while half of the respondents added that their children did so at least once a week.

A number of parents, around 40%, stated that encouraging their children to eat a healthy diet was made more difficult as a result of the TV adverts for junk food, while just under a third believe that online marketing has the same effect on their kids.

Although the Advertising Standards Authority argued that the rules that were already implemented were strict, the BHF said that the regulations around family shows were not as tight. This reportedly meant that children were still being exposed to adverts for junk food.

While the debate around TV ads for junk food continues to rage, schools in the UK are trying to encourage kids to eat a healthier diet by introducing a school tuck shop company. Lincolnshire faculties are amongst those encouraging pupils to run their own tuckshop that sells nutritious alternatives to sugary snacks.

Posted by Jennifer
February 5, 2015

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